Privacy Policy

 

BACKGROUND:

 

Wildfire Systems understands that your privacy is important to you and that you care about how your personal data is used. We respect and value the privacy of everyone who visits this website, www.wildfiresystems.com (“Our Site”) and will only collect and use personal data in ways that are described here, and in a manner that is consistent with our obligations and your rights under the law.

 

Please read this Privacy Policy carefully and ensure that you understand it. Your acceptance of this Privacy Policy is deemed to occur upon your first use of our site; continued use of our website will acknowledge that you accept and agree with our Privacy Policy. If you do not accept and agree with this Privacy Policy, you must stop using our Site immediately.

 

 

1. Definitions and Interpretation

In this Policy, the following terms shall have the following meanings:

 

“Account”	means an account required to access and/or use certain areas and features of our Site;
“Cookie”	means a small text file placed on your computer or device by Our Site when you visit certain parts of Our Site and/or when you use certain features of Our Site. Details of the Cookies used by Our Site are set out in our Cookie Policy, below;
“Cookie Law”	means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003;

2. Information About Us

Our Site is owned and operated by Wildfire Systems, a limited company registered in England under company number 05103992, whose registered address is 1-2 Bamel Way, Gloucester Business Park, Brockworth, Gloucestershire, GL3 4BH, United Kingdom.

Our VAT number is 827182717.

Our Data Protection Officer can be contacted by email at info@wildfiresystems.com, by telephone on 01452 615850, or by post at the above address.

We are a member of the Federation of Small Businesses.

 

3. What Does This Policy Cover?

This Privacy Policy applies only to your use of our Site. Our Site may contain links to other websites. Please note that we have no control over how your data is collected, stored, or used by other websites and we advise you to check the privacy policies of any such websites before providing any data to them.

 

4. What is Personal Data?

Personal data is defined by the General Data Protection Regulation (EU Regulation 2016/679) (the ‘GDPR’) and the Data Protection Act 2018 (collectively, ‘the Data Protection Legislation’) as ‘any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier’.

Personal data is, in simpler terms, any information about you that enables you to be identified.  Personal data covers obvious information such as your name and contact details but it also covers less obvious information such as identification numbers, electronic location data and other online identifiers.

 

5. What are My Rights?

Under the Data Protection Legislation, you have the following rights, which we will always work to uphold:

 

15. The right to be informed about our collection and use of your personal data. This Privacy Policy should tell you everything you need to know, but you can always contact us to find out more or to ask any questions using the details in Part 15.
16. The right to access to the personal data we hold about you (see Part 13);
17. The right to rectification if any personal data we hold about you is inaccurate or incomplete (please contact us using the details in Part 15);
18. The right to be forgotten – i.e. the right to ask us to delete or otherwise dispose of any personal data we hold about you. Please contact us using the details in Part 15 to find out more.
19. The right to restrict (i.e. prevent) the processing of your personal data;
20. The right to object to us using your personal data for a particular purpose or purposes.
21. The right to withdraw consent. This means that, if we are relying on your consent as the legal basis for using your personal data, you are free to withdraw that consent at any time.
22. The right to data portability. This means that, if you have provided personal data to us directly, we are using it with your consent or for the performance of a contract, and that data is processed using automated means, you can ask us for a copy of that personal data to re-use with another service or business in many cases.
23. Rights with respect to automated decision making and profiling.

 

 

 

For more information about our use of your personal data or exercising your rights as outlined above, please contact us using the details in Part 15.

It is important that your personal data is kept accurate and up-to-date.  If any of the personal data we hold about you changes, please keep us informed as long as we have that data.

Further information about your rights can also be obtained from the Information Commissioner’s Office or your local Citizens Advice Bureau.

If you have any cause for complaint about our use of your personal data, you have the right to lodge a complaint with the UK’s supervisory authority, the Information Commissioner’s Office.

We would welcome the opportunity to resolve your concerns ourselves, however, so please contact us first, using the details in Part 15.

 

6. What Data Do You Collect and How?

Depending upon your use of Our Site, we may collect some or all of the following personal and non-personal data and the methods used, listed below.  Please also see Part 14 for more information about our Cookie Policy. We do not collect any ‘special category’ or ‘sensitive’ personal data.

 

Data Collected	How We Collect The Data
Name	User input on web form by consent
Telephone	User input on web form by consent
Email	User input on web form by consent
Analytics data:  No of users and sessions, Session duration, Operating systems, Device models, Geography, First launches, App opens, App updates	Cookies

 

 

 

 

 

 

 

 

 

 

 

 

7. How Do You Use My Personal Data?

Under the Data Protection Legislation we must always have a lawful basis for using personal data.  The following table describes how we may use your personal data and our lawful basis for doing so:

 

 

 

 

 

 

What we do	What Data we use	Our Lawful Basis
Supplying our products and services to you	Name, Telephone number, Email	Fulfilling customer request
Communicating with you	Name, Telephone number, Email	Following up on a quotation or order request/confirming technical requirements
Supplying you with information by email and/or post that you have opted-in-to (you may opt-out at any time by contacting us)	Name, Telephone number, Email	Sharing offers and relevant products and services to existing customer base
Analysing your use of our Site	Google analytics compiles anonymous statistics about the use of our Site including data on traffic, usage patterns, user numbers, sales, and other information.	Enabling us to continually improve our Site and your user experience

 

With your permission and/or where permitted by law, we may also use your personal data for marketing purposes, which may include contacting you by email, telephone or post with information, news and offers on our products and services.  You will not be sent any unlawful marketing or spam.  We will always work to fully protect your rights and comply with our obligations under the Data Protection Legislation and the Privacy and electronic Communications (EC Directive) Regulations 2003 and you will always have the opportunity to opt-out.

We will only use your personal data for the purpose(s) for which it was originally collected unless we reasonably believe that any other purpose is compatible with that or those original purposes and need to use your personal data for that purpose.  If we do use your personal data in this way and you wish us to explain how the new purpose is compatible with the original, please contact us using the details in Part 15.

If we need to use your personal data for a purpose that is unrelated to, or incompatible with, the purpose(s) for which it was originally collected, we will inform you and explain the legal basis which allows us to do so.

In some circumstances, where permitted or required by law, we may process your personal data without your knowledge or consent.  This will only be done within the bounds of the Data Protection Legislation and your legal rights.

 

8. How long will you keep my Personal Data?

We will not keep your personal data for any longer than is necessary in light of the reasons for which it was first collected.  Your personal data will therefore be kept for the following periods (or where there is no fixed period, the following factors will be used to determine how long it is kept):

 

Type of Data	How Long we Keep It
Identity information:  Name	3 years for website capture or 6 years after customer account closed
Contact details: Email address	3 years for website capture or 6 years after customer account closed
Contact details:  Telephone Number	3 years for website capture or 6 years after customer account closed

 

9. How and Where Do We Store Your Data?

We will only store or transfer your personal data within the European Economic Area (the “EEA”). The EEA consists of all EU member states, plus Norway, Iceland and Liechtenstein. This means that your personal data will be fully protected under the Data Protection Legislation, GDPR and/or to equivalent standards by law.

 

10. Do You Share My Data?

We will not share any of your personal data with any third parties for any purposes, subject to the following exception(s):

• We may compile statistics about the use of Our Site including data on traffic, usage patterns, user numbers, sales, and other information. All such data will be anonymised and will not include any personally identifying data, or any anonymised      data that can be combined with other data and used to identify you.
• If we sell, transfer or merge parts of our business and assets, your personal data may be transferred to a third party. Any new owner of our business may continue to use                your personal data in the same way that we have used it, as specified in this Privacy
• In some limited circumstances, we may be legally required to share certain personal data, which might include yours, if we are involved in legal proceedings or complying with legal obligations, a court order, or the instructions of a government authority.
• We may sometimes contract with third parties to supply products and services to you on our behalf. These may include payment processing, delivery of goods, search engine facilities, advertising, and marketing. In some cases, the third parties may   require access to some or all of your data. Where any of your data is required for            such a purpose, we will take all reasonable steps to ensure that your data will be           handled safely, securely, and in accordance with your rights, our obligations, and the             obligations of the third party under the law.

 

Recipient	Activity carried out	Sector	Location
Planet Logistics Data Processor	Same day Courier	Transport	United Kingdom
DHL Express Data Processor	Deliveries/Collections	Transport	United Kingdom
UPS Express Data Processor	Deliveries/Collections	Transport	United Kingdom
CSM Logistics Data Processor	Deliveries/Collections	Transport	United Kingdom
FedEx Data Processor	Deliveries/Collections	Transport	United Kingdom
TNT Data Processor	Deliveries/Collections	Transport	United Kingdom
Worldpay Merchant Services	Payment collection	Credit Cards/Banking	United Kingdom

 

 

• If any of your personal data is shared with a third party, as described above, we will take steps to ensure that your personal data is handled safely, securely and in accordance with your rights, our obligations and the third party’s obligations under                the law, as described above in Part 9.
• If any personal data is transferred outside of the EEA, we will take suitable steps in order to ensure that your personal data is treated just as safely and securely as it would be within the UK and under the Data Protection Legislation.

 

11. How Can I Control My Personal Data?

11.1        In addition to your rights under the Data Protection Legislation, set out in Part 5,                               when you submit personal data via our Site, we may use your data for direct                                   marketing purposes via email but you will have the ability to opt-out of receiving                        emails from us at any time by unsubscribing using the links provided in our emails.

11.2     You may also wish to sign up to one or more of the preference services operating in the UK: The Telephone Preference Service (“the TPS”), the Corporate Telephone Preference Service (“the CTPS”), and the Mailing Preference Service (“the MPS”). These may help to prevent you receiving unsolicited marketing. Please note, however, that these services will not prevent you from receiving marketing communications that you have consented to receiving.

 

12. Can I Withhold Information?
    • You may access our Site without providing any data at all. However, to use all features and functions available on our Site you may be required to submit or allow for the collection of certain data.
    • You may restrict our use of Cookies. For more information, see our Cookie Policy.

 

13. How Can You Access Your Data?

If you want to know what personal data we have about you, you can ask us for details of that personal data and for a copy of it (where any such personal data is held). This is known as a “subject access request”.

All subject access requests should be made in writing and sent to the email or postal addresses shown in Part 15. To make this as easy as possible for you, a Subject Access Request Form is available for you to use. You do not have to use this form, but it is the easiest way to tell us everything we need to know to respond to your request as quickly as possible.

There is not normally any charge for a subject access request. If your request is ‘manifestly unfounded or excessive’ (for example, if you make repetitive requests) a fee may be charged to cover our administrative costs in responding.

We will respond to your subject access request within 28 days. Normally, we aim to provide a complete response, including a copy of your personal data within that time. In some cases, however, particularly if your request is more complex, more time may be required up to a maximum of three months from the date we receive your request. You will be kept fully informed of our progress.

 

14. How Do You Use Cookies?

Our Site may place and access certain first party Cookies on your computer or device. First party Cookies are those placed directly by us and are used only by us. We use Cookies to facilitate and improve your experience of Our Site and to provide and improve our products and services. We have carefully chosen these Cookies and have taken steps to ensure that your privacy and personal data is protected and respected at all times.

 

 

All Cookies used by and on Our Site are used in accordance with current Cookie Law. We may use some or all of the following types of Cookie:

 

1. Strictly Necessary Cookies

A Cookie falls into this category if it is essential to the operation of Our Site, supporting functions such as logging in, your shopping basket, and payment transactions.

1. Analytics Cookies

It is important for us to understand how you use Our Site, for example, how efficiently you are able to navigate around it, and what features you use. Analytics Cookies enable us to gather this information, helping us to improve Our Site and your experience of it.

1. Functionality Cookies

Functionality Cookies enable us to provide additional functions to you on Our Site such as personalisation and remembering your saved preferences. Some functionality Cookies may also be strictly necessary Cookies, but not all necessarily fall into that category.

1. Targeting Cookies

It is important for us to know when and how often you visit Our Site, and which parts of it you have used (including which pages you have visited and which links you have visited). As with analytics Cookies, this information helps us to better understand you and, in turn, to make Our Site and advertising more relevant to your interests.

1. Persistent Cookies

Any of the above types of Cookie may be a persistent Cookie. Persistent Cookies are those which remain on your computer or device for a predetermined period and are activated each time you visit Our Site.

1. Session Cookies

Any of the above types of Cookie may be a session Cookie. Session Cookies are temporary and only remain on your computer or device from the point at which you visit Our Site until you close your browser. Session Cookies are deleted when you close your browser.

 

 

For more specific details of the Cookies that we use, please refer to the table below:

 

Cookie name	What used for	Persistent or Session Cookie	Needed for Analytics	Needed for Functionality		Expiry
PHPSESSID	PHP uses one of two methods to keep track of sessions	Session	No	Yes		At end of session
_ga	Google Analytics	Persistent	Yes	No		2 years
_gat	Google Analytics	Persistent	Yes	No		1 minute
_gat_gtag_	Google Analytics	Persistent	Yes	No		24 hours
_gid	Google Analytics	Persistent	Yes	No		24 hours

 

Our Site uses analytics services provided by Google. Website analytics refers to a set of tools used to collect and analyse anonymous usage information, enabling us to better understand how our Site is used. This, in turn, enables us to improve our Site and the products and services offered through it. You do not have to allow us to use these Cookies, however whilst our use of them does not pose any risk to your privacy or your safe use of our Site, it does enable us to continually improve our Site, making it a better and more useful experience for you.

The analytics service(s) used by Our Site use(s) analytics Cookies to gather the required information.

 

The analytics service(s) used by Our Site use(s) the following analytics Cookies:

 

Name of Cookie	First/Third Party	Purpose & Type	Provider	Strictly Necessary
_ga	First	Google Analytics	Google	Yes
_gat	First	Google Analytics	Google	Yes
_gat_gtag	First	Google Analytics	Google	Yes
_gid	First	Google Analytics	Google	Yes

 

 

When you land on our home page you will be shown a prompt requesting your consent to set Cookies.  By continuing to browse, you are giving us your consent to the placing of Cookies which are enabling us to provide the best possible experience and service to you.  You may, if you wish, deny consent to the placing of Cookies by leaving the website immediately.

You can choose to delete Cookies on your computer or device at any time, however you may lost any information that enables you to access our site more quickly and efficiently.

You can choose to enable or disable Cookies in your internet browser.  Most internet browsers also enable you to choose whether you wish to disable all Cookies or only third-party Cookies. By default, most internet browsers accept Cookies but this can be changed.  For further details, please consult the help menu in your internet browser or the documentation that came with your device.

It is recommended that you keep your internet browser and operating system up-to-date and that you consult the help and guidance provided by the developer of your internet browser and manufacturer of your computer or device if you are unsure about adjusting your privacy settings.

The links below provide instructions on how to control Cookies in all mainstream browsers:

Google Chrome: https://support.google.com/chrome/answer/95647?hl=en-GB

Microsoft Internet Explorer: https://support.microsoft.com/en-us/kb/278835

Microsoft Edge: https://support.microsoft.com/en-gb/products/microsoft-edge (Please note that there are no specific instructions at this time, but Microsoft support will be able to assist)

Safari (macOS): https://support.apple.com/kb/PH21411?viewlocale=en_GB&locale=en_GB

Safari (iOS): https://support.apple.com/en-gb/HT201265

Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-Cookies-website-preferences

Android: https://support.google.com/chrome/answer/95647?co=GENIE.Platform%3DAndroid&hl=en (Please refer to your device’s documentation for manufacturers’ own browsers)

 

15. How do I contact you?

Our postal address is 1-2 Bamel Way, Gloucester Business Park, Brockworth, Gloucestershire, GL3 4BH, United Kingdom.

Our Data Protection Officer can be contacted by email at info@wildfiresystems.com, by telephone on 01452 615850, or by post at the above address.

 

16. Changes to this Privacy Policy

We may change this Privacy Policy from time to time (for example, if the law changes). Any changes will be immediately posted on our Site and you will be deemed to have accepted the terms of the Privacy Policy on your first use of our Site following the alterations. We recommend that you check this page regularly to keep up-to-date.  This Privacy Policy was last updated on 24^th September 2018.

 

 

 

 

 

 

 

 

COOKIE POLICY

 

BACKGROUND:

 

This website www.wildfiresystems.com (“Our Site”) uses Cookies and similar technologies in order to distinguish you from other users. By using Cookies, We are able to provide you with a better experience and to improve Our Site by better understanding how you use it. Please read this Cookie Policy carefully and ensure that you understand it. Your acceptance of our Cookie Policy is deemed to occur if you continue using Our Site or when you press the OK button on our Cookie prompt. If you do not agree to our Cookie Policy, please stop using our Site immediately.

 

1. Definitions and Interpretation

1.1          In this Cookie Policy, unless the context otherwise requires, the following expressions have the following meanings:

 

“Cookie”	means a small file placed on your computer or device by Our Site when you visit certain parts of Our Site and/or when you use certain features of Our Site;
“Cookie Law”	means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003 and of EU Regulation 2016/679 General Data Protection Regulation and the Data Protection Act 2018 (collectively ‘The Data Protection Legislation);
“personal data”	means any and all data that relates to an identifiable person who can be directly or indirectly identified from that data, as defined by EU Regulation 2016/679 General Data Protection Regulation and the Data Protection Act 2018 (collectively ‘The Data Protection Legislation);
“We/Us/Our”	means Wildfire Systems, a limited company registered in England under company number 05103992, whose registered address is 1-2 Bamel Way, Gloucester Business Park, Brockworth, Gloucestershire, GL3 4BH, United Kingdom.

 

2. How Does Our Site Use Cookies?

2.1          Our Site may place and access certain first party Cookies on your computer or device. First party Cookies are those placed directly by us and are used only by us. We use Cookies to facilitate and improve your experience of Our Site and to provide and improve our products and services. We have carefully chosen these Cookies and have taken steps to ensure that your privacy and personal data is protected and respected at all times.

2.2          All Cookies used by and on Our Site are used in accordance with current Cookie Law. We may use some or all of the following types of Cookie:

2.3.1      Strictly Necessary Cookies

A Cookie falls into this category if it is essential to the operation of Our Site, supporting functions such as logging in, your shopping basket, and payment transactions.

2.3.2      Analytics Cookies

It is important for us to understand how you use Our Site, for example, how efficiently you are able to navigate around it, and what features you use. Analytics Cookies enable us to gather this information, helping us to improve Our Site and your experience of it.

2.3.3      Functionality Cookies

Functionality Cookies enable us to provide additional functions to you on Our Site such as personalisation and remembering your saved preferences. Some functionality Cookies may also be strictly necessary Cookies, but not all necessarily fall into that category.

2.3.4      Targeting Cookies

It is important for us to know when and how often you visit Our Site, and which parts of it you have used (including which pages you have visited and which links you have visited). As with analytics Cookies, this information helps us to better understand you and, in turn, to make Our Site and advertising more relevant to your interests.

2.3.5      Persistent Cookies

Any of the above types of Cookie may be a persistent Cookie. Persistent Cookies are those which remain on your computer or device for a predetermined period and are activated each time you visit Our Site.

2.3.6      Session Cookies

Any of the above types of Cookie may be a session Cookie. Session Cookies are temporary and only remain on your computer or device from the point at which you visit Our Site until you close your browser. Session Cookies are deleted when you close your browser.

2.4          Cookies on Our Site are not permanent and will expire after the time periods indicated in the table below.

2.5          For more details of the personal data that we collect and use, the measures we have in place to protect personal data, your legal rights, and our legal obligations, please refer to our Privacy Policy above.

2.6          For more specific details of the Cookies that we use, please refer to the table below.

 

 

The following first party Cookies may be placed on your computer or device:

 

Cookie name	What used for	Persistent or Session Cookie	Needed for Analytics	Needed for Functionality		Expiry
PHPSESSID	PHP uses one of two methods to keep track of sessions	Session	No	Yes		At end of session
_ga	Google Analytics	Persistent	Yes	No		2 years
_gat	Google Analytics	Persistent	Yes	No		1 minute
_gat_gtag_	Google Analytics	Persistent	Yes	No		24 hours
_gid	Google Analytics	Persistent	Yes	No		24 hours

 

 

3.2          Our Site uses analytics services provided by Google. Website analytics refers to a set of tools used to collect and analyse anonymous usage information, enabling us to better understand how our Site is used. This, in turn, enables us to improve our Site and the products and services offered through it. You do not have to allow us to use these Cookies, however whilst our use of them does not pose any risk to your privacy or your safe use of our Site, it does enable us to continually improve our Site, making it a better and more useful experience for you.

3.3          The analytics service(s) used by Our Site use(s) analytics Cookies to gather the required information.

3.4          The analytics service(s) used by Our Site use(s) the following analytics Cookies:

 

Name of Cookie	Purpose & Type	Provider	Strictly Necessary
_ga	Google Analytics	Google	Yes
_gat	Google Analytics	Google	Yes
_gat_gtag	Google Analytics	Google	Yes
_gid	Google Analytics	Google	Yes

 

 

 

4. Consent and Control

When you land on our home page you will be shown a prompt requesting your consent to set Cookies.  By continuing to browse, you are giving us your consent to the placing of Cookies which are enabling us to provide the best possible experience and service to you.  You may, if you wish, deny consent to the placing of Cookies by leaving the website immediately.

You can choose to delete Cookies on your computer or device at any time, however you may lost any information that enables you to access our site more quickly and efficiently.

You can choose to enable or disable Cookies in your internet browser.  Most internet browsers also enable you to choose whether you wish to disable all Cookies or only third-party Cookies. By default, most internet browsers accept Cookies but this can be changed.  For further details, please consult the help menu in your internet browser or the documentation that came with your device.

It is recommended that you keep your internet browser and operating system up-to-date and that you consult the help and guidance provided by the developer of your internet browser and manufacturer of your computer or device if you are unsure about adjusting your privacy settings.

The links below provide instructions on how to control Cookies in all mainstream browsers:

Google Chrome: https://support.google.com/chrome/answer/95647?hl=en-GB

Microsoft Internet Explorer: https://support.microsoft.com/en-us/kb/278835

Microsoft Edge: https://support.microsoft.com/en-gb/products/microsoft-edge (Please note that there are no specific instructions at this time, but Microsoft support will be able to assist)

Safari (macOS): https://support.apple.com/kb/PH21411?viewlocale=en_GB&locale=en_GB

Safari (iOS): https://support.apple.com/en-gb/HT201265

Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-Cookies-website-preferences

Android: https://support.google.com/chrome/answer/95647?co=GENIE.Platform%3DAndroid&hl=en (Please refer to your device’s documentation for manufacturers’ own browsers)

 

5. Changes to this Cookie Policy

5.1          We may alter this Cookie Policy at any time.  Any such changes will become binding on you on your first use of our Site after the changes have been made.  You are therefore advised to check this page from time to time.

5.2          In the event of any conflict between the current version of this Cookie Policy and any previous version(s), the provisions current and in effect shall prevail unless it is expressly stated otherwise.

 

6. Further Information

6.1          If you would like to know more about how we use Cookies, please contact us at info@wildfiresystems.com, by telephone on 01452 615850, or by post at 1-2 Bamel Way, Gloucester Business Park, Brockworth, Gloucestershire, GL3 4BH, United Kingdom.